Plant-Based Snack Consumer Study - Hippeas
Understand health-conscious snacker attitudes toward chickpea-based snacks and Zero Snackrifice positioning
Gabrielle Valdes
I’m a Fort Worth cashier with a bilingual home, a sharp eye for real value, and a budget that gets audited at the kitchen table. After work, I’m usually tending plants, gaming a bit, and keeping my routines practical and sustainable.
Christopher Garcia
I’m a 27-year-old married homeowner in Clarksville, working full time in logistics and drawn to systems that run smoothly. I value durability, routine, faith, sports, gaming, and staying active, even if weekends can involve heavier drinking.
Frances Burgett
I’m a 50-year-old married woman in Birmingham, living carefully on a household budget and preferring straightforward, low-hassle choices. I’m home-centered, practical, and loyal to what works, managing limited mobility and uninsured care with an eye on cost.
Bailey Klein
I’m a single mom of two in Edmond, working full-time as a personal care aide and running life week to week. I choose dependable, low-friction options that balance cost, time, kids, and my own realistically managed health.
Gissel Granados
I’m a 31-year-old divorced mother of two in Houston, managing a healthcare retail job and a tight budget with little margin for surprises. I’m Spanish-led at home, practical, uninsured, and focused on keeping my kids stable while managing blood pressure and…
Brook Stevenson
I’m a plainspoken rural New Yorker, shaped by construction work and week-to-week budgeting. I’d rather patch a coat than buy a flashy one, cook chili that lasts, mind my health, and stay useful without making a fuss.
Gabrielle Valdes
I’m a Fort Worth cashier with a bilingual home, a sharp eye for real value, and a budget that gets audited at the kitchen table. After work, I’m usually tending plants, gaming a bit, and keeping my routines practical and sustainable.
Christopher Garcia
I’m a 27-year-old married homeowner in Clarksville, working full time in logistics and drawn to systems that run smoothly. I value durability, routine, faith, sports, gaming, and staying active, even if weekends can involve heavier drinking.
Frances Burgett
I’m a 50-year-old married woman in Birmingham, living carefully on a household budget and preferring straightforward, low-hassle choices. I’m home-centered, practical, and loyal to what works, managing limited mobility and uninsured care with an eye on cost.
Bailey Klein
I’m a single mom of two in Edmond, working full-time as a personal care aide and running life week to week. I choose dependable, low-friction options that balance cost, time, kids, and my own realistically managed health.
Gissel Granados
I’m a 31-year-old divorced mother of two in Houston, managing a healthcare retail job and a tight budget with little margin for surprises. I’m Spanish-led at home, practical, uninsured, and focused on keeping my kids stable while managing blood pressure and…
Brook Stevenson
I’m a plainspoken rural New Yorker, shaped by construction work and week-to-week budgeting. I’d rather patch a coat than buy a flashy one, cook chili that lasts, mind my health, and stay useful without making a fuss.
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Summary
Themes
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Outliers
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