Shared Screening Room report

Calibration - Battleship Potemkin (1925)

Screen this public-domain film excerpt with the standardized 12-agent calibration panel. Focus on immediate viewer response to the visual and audio material in the attached clip.

Study Overview
Research question: Assess immediate viewer response to a public‑domain silent‑era film excerpt, focusing on overall appeal, likelihood to watch more, and perceived credibility of the source/host. Research group: 12-person US standardized calibration panel (HotHH), ages 29–62 with a rural skew and mixed occupations. What they said: Most found the clip unappealing and upsetting-especially scenes involving women/children and chaotic crowd violence-with the silent, black‑and‑white format and intertitles adding “work” and emotional friction.

Main insights: Willingness to continue was low across segments; a minority reported being “pulled in” despite distress, and craft‑aware viewers admired the visual composition yet still opted out. Credibility split: many labeled it stylized/theatrical with no true host to trust, while a smaller group found the scenario believable enough to feel credible.

Takeaways:
  • Add a neutral content advisory and brief context slate, and overlay/translate intertitles to reduce surprise and comprehension friction
  • Reposition under Film History/Education rails and de-target family/comfort cohorts; aim distribution at cinephile/education/history segments
  • Rapid A/B framing tests; track CR3, Watch‑More Intent, and early‑exit to validate packaging before scaling
Stimulus Upload
Emotional response Provisional preset
Overall appeal
1.5 stars
Synthetic, directional, n=12
Synthetic Directional n=12
Watch intent
0%
Synthetic, directional, n=12
Host credibility
42%
Synthetic, directional, n=12
Metric verbatim traces response_raw trace

Overall appeal

n=12
Sam Norstrom, 62, Rural, NE:
It was hard to watch. Too much killing and panic, and that woman and child made it worse. Not something I found appealing.
Peace Evangelista, 31, Somerville, MA:
Watching it, I found the content very unappealing. The violence felt brutal and chaotic, especially with defenseless people involved, and it gave me a strong sense of disorder and danger rather than anything engaging or enjoyable.
Sandra Falcinelli, 61, Rural, PA:
I found it hard to call appealing. It was visually powerful, yes, but the suffering and violence made it more upsetting than enjoyable for me.
Kaila Smith, 29, Ann Arbor, MI:
Here's the thing... I found it really upsetting to watch. The violence and the scenes with the child and baby carriage were not appealing to me at all, and it felt like the opposite of calm, manageable content.

Watch intent

n=12
Peace Evangelista, 31, Somerville, MA:
What I watched felt very distressing and chaotic, especially with a child caught in the violence. I can respect its seriousness, but for me it creates too much emotional friction to want to keep watching.
Sam Norstrom, 62, Rural, NE:
Not very likely. What I watched was rough - too much shooting, panic, and people dropping, especially women and kids. That's not something I'd choose to sit with much longer.
Daniel Sassaman, 55, Rural, LA:
I probably would not keep going. What I watched had some punch to it, but the silent black-and-white format and untranslated title cards make it feel like work, not something I'd choose to sit with much longer.
Sandra Falcinelli, 61, Rural, PA:
What I watched had real force, and I can respect how plain and effective the storytelling is without a lot of fuss. But the violence against innocent people is hard to sit with, so for me it lands more as something I admire than something I’d want to keep watching for long.

Host credibility

n=12
Peace Evangelista, 31, Somerville, MA:
What I watched did not really present a host, speaker, or outside source for me to evaluate. It was just the film excerpt itself, so my reaction lands neutral on credibility.
Sandra Falcinelli, 61, Rural, PA:
What I watched felt intentionally dramatic and staged, with very theatrical expressions and those forceful silent-film title cards. It may be artistically effective, but as a source it did not come across as especially credible to me.
Sam Norstrom, 62, Rural, NE:
Didn’t feel very credible to me. What I watched was clearly staged and dramatic, with those silent-film title cards, so it came off more like a story being pushed than a plain, trustworthy source.
Kaila Smith, 29, Ann Arbor, MI:
What I watched felt serious and believable. The black-and-white footage, the intertitles, and the scenes of panic and people being shot all came across as harsh in a way that felt real, not dressed up.
Participant Snapshots
12 profiles
Sam Norstrom
Sam Norstrom

62 · Rural, NE, USA · Driver

Peace Evangelista
Peace Evangelista

31 · Somerville, MA, USA · Human Resources Specialist

Sandra Falcinelli
Sandra Falcinelli

61 · Rural, PA, USA · Designer

Kaila Smith
Kaila Smith

29 · Ann Arbor, MI, USA · Business Operations Specialist

Daniel Sassaman
Daniel Sassaman

55 · Rural, LA, USA · Engineer

Precious Rai
Precious Rai

40 · Rural, IL, USA · Medical Records Specialist

Brent Guevara
Brent Guevara

52 · Fort Myers, FL, USA · Personal Care Aide

Gregory Cumbo
Gregory Cumbo

60 · Rural, OH, USA · Brokerage Clerk

Brianna Chapman
Brianna Chapman

32 · Rural, WV, USA · Hairdresser and Cosmetologist

Maribel Miller
Maribel Miller

35 · Rural, NH, USA · Retail Sales Supervisor

John Grimm
John Grimm

62 · Rural, IA, USA · Civil Engineer

Mario Bockus
Mario Bockus

58 · Rural, VA, USA · Retail Sales Supervisor

Participant demographics 12 profiles
Participant Profile 0 participants
Demographic Overview No agents selected
Age bucket Male count Female count
Participant locations No agents selected
Participant Incomes US benchmark scaled to group size
Income bucket Participants US households
Source: U.S. Census Bureau, 2022 ACS 1-year (Table B19001; >$200k evenly distributed for comparison)
Emotional cadence
1439/1440 checkpoints
GeminiVideoError: 1
By participant
12 participants

Brianna Chapman

32 - Rural, WV

4.0 / 5
Tension Dread Curiosity
Engagement
Excitement / Interest / Boredom
Emotion mix
Brianna Chapman: - 0:05-0:06
"Oh my God, that poor woman and baby, it just breaks your heart to see something like that."

Mario Bockus

58 - Rural, VA

3.0 / 5
Tension Dread Curiosity
Engagement
Excitement / Interest / Boredom
Emotion mix
Mario Bockus: - 0:07-0:08
"My god, it's happening, they're just killing everyone, even with that poor baby in her arms."

Sandra Falcinelli

61 - Rural, PA

2.0 / 5
Tension Dread Sadness
Engagement
Excitement / Interest / Boredom
Emotion mix
Sandra Falcinelli: - 0:06-0:07
"This scene is just heartbreaking, seeing folks on the ground and soldiers aiming their rifles like that."

Brent Guevara

52 - Fort Myers, FL

1.0 / 5
Tension Dread Sadness
Engagement
Excitement / Interest / Boredom
Emotion mix
Brent Guevara: - 0:02-0:03
"Just reading those words, 'my boy is very sick,' it keeps that bad feeling right in my stomach."

Daniel Sassaman

55 - Rural, LA

1.0 / 5
Tension Curiosity Dread
Engagement
Excitement / Interest / Boredom
Emotion mix
Daniel Sassaman: - 0:06-0:07
"It's just a terrible thing, seeing innocent people like that, staring down rifle barrels."

Gregory Cumbo

60 - Rural, OH

1.0 / 5
Tension Dread Sadness
Engagement
Excitement / Interest / Boredom
Emotion mix
Gregory Cumbo: - 0:13-0:14
"This poor woman, it's just too much. I don't know why they're showing this."

John Grimm

62 - Rural, IA

1.0 / 5
Tension Boredom Curiosity
Engagement
Excitement / Interest / Boredom
Emotion mix
John Grimm: - 0:05-0:06
"Seeing all those people down, and that woman holding a child - that's a hard thing to look at."

Kaila Smith

29 - Ann Arbor, MI

1.0 / 5
Tension Dread Curiosity
Engagement
Excitement / Interest / Boredom
Emotion mix
Kaila Smith: - 0:05-0:06
"This is just awful, especially with the baby right there."

Maribel Miller

35 - Rural, NH

1.0 / 5
Tension Sadness Curiosity
Engagement
Excitement / Interest / Boredom
Emotion mix
Maribel Miller: - 0:06-0:07
"It's just sickening to see them pointing rifles at that mother and her child like that, with all those bodies around."

Peace Evangelista

31 - Somerville, MA

1.0 / 5
Tension Dread Curiosity
Engagement
Excitement / Interest / Boredom
Emotion mix
Peace Evangelista: - 0:05-0:06
"It is extremely upsetting to see such a dire situation involving a child and what appears to be widespread conflict."

Precious Rai

40 - Rural, IL

1.0 / 5
Tension Curiosity Sadness
Engagement
Excitement / Interest / Boredom
Emotion mix
Precious Rai: - 0:00-0:01
"It just looks so awful, a mother with her child and all those people fallen like that."

Sam Norstrom

62 - Rural, NE

1.0 / 5
Tension Dread Boredom
Engagement
Excitement / Interest / Boredom
Emotion mix
Sam Norstrom: - 0:05-0:06
"That's a real hard thing to look at."
Questions and Responses
Responses will appear here once participants have answered study questions.
Response Summaries
Summaries will appear here once participant responses have been analyzed.
Word Cloud
Persona Correlations
Analyzing correlations…

Overview

The Battleship Potemkin excerpt produced a clear, cross-cutting pattern: strong negative emotional reactions-centered on images of women, children, and a baby carriage-drove low intent to continue viewing, even among respondents who acknowledged the clip's formal visual power. Demographic signals show consistent distress among rural adult women and older rural men; respondents with higher education or craft awareness tended to articulate and admire stylistic choices (composition, staging, intertitles) but that recognition rarely translated into sustained engagement. Credibility judgments split: a plurality framed the excerpt as stylized/theatrical (reducing perceived realism), while a minority found the situation believable. A small set of respondents bucked the dominant avoidance pattern, reporting being pulled in despite discomfort-indicating emotional engagement that does not map neatly onto viewing intent.

Key Segments

Segment Attributes Insight Supporting Agents
Rural adult women Ages ~29–61; occupations varied (HR specialist, designer, cosmetologist, retail supervisor, medical records); lower-to-mid incomes; renters/homeowners in rural areas Consistently report the clip as upsetting and unappealing due to scenes featuring women/children; aesthetic recognition does not overcome strong aversive reaction, yielding low willingness to continue watching. Peace Evangelista, Sandra Falcinelli, Kaila Smith, Precious Rai, Brianna Chapman, Maribel Miller, Gregory Cumbo
Older rural men Ages ~55–62; occupations include drivers, engineers, retail supervisors; mid-to-higher incomes; predominantly White Describe the excerpt as grim or tiring; silent-film format sometimes read as 'work' or formal exercise, contributing to low interest in continuing; several note stylization reduces perceived credibility. Sam Norstrom, John Grimm, Daniel Sassaman, Mario Bockus
Higher-education / craft-aware respondents Bachelor’s or graduate degrees; roles in design, engineering, management; generally older Articulate the film’s composition and dramatic staging and often admire its formal qualities, yet that craft awareness coexists with emotional aversion that suppresses viewing intent; credibility tends to be judged as theatrical/stylized. Sandra Falcinelli, Daniel Sassaman, John Grimm, Mario Bockus
Lower-income, Spanish-speaking respondent Male, 52, Hispanic/Spanish language speaker, low income, personal care aide Strong affective response to violence focused on the baby carriage and caregiving imagery; expressed low willingness to continue and foregrounded emotional impact over formal considerations. Brent Guevara
Younger/professional urban women Ages ~29–31; bachelor’s degrees; early-career professionals in urban areas Also find the clip distressing and unlikely to continue; some retain a higher sense of credibility despite upset, signaling that younger urban viewers may separate emotional impact from perceived realism. Kaila Smith, Peace Evangelista
Engaged despite distress (anomalous engagement) Mixed ages and incomes; includes a bachelor’s-level older male and a lower-income younger female cosmetologist A minority report being 'pulled in' or highly affected in a way that suggests emotional engagement without commitment to continue viewing-this profile may indicate strong momentary attention but low tolerance for sustained exposure to distressing historical imagery. Mario Bockus, Brianna Chapman

Shared Mindsets

Trait Signal Agents
Emotional distress about violence involving women/children Nearly all respondents highlighted mothers, children, or the baby carriage as the primary upsetting elements driving negative reactions and decisions not to continue. Sam Norstrom, Peace Evangelista, Sandra Falcinelli, Kaila Smith, Precious Rai, Brent Guevara, Gregory Cumbo, Brianna Chapman, Maribel Miller, John Grimm
Low intent to continue watching Emotional aversion and, secondarily, format fatigue (silent, black-and-white, intertitles) are the dominant reasons participants would stop viewing. Peace Evangelista, Sam Norstrom, Daniel Sassaman, Sandra Falcinelli, Precious Rai, Kaila Smith, Brent Guevara, Brianna Chapman, Maribel Miller, John Grimm, Gregory Cumbo
Recognition of formal/visual power Many participants can identify and sometimes admire composition, staging, and dramatic force-even while reporting emotional repulsion that reduces appetite for continued viewing. Sandra Falcinelli, Daniel Sassaman, Mario Bockus, Brianna Chapman, Maribel Miller, John Grimm
Perception of stylization/theatricality lowering credibility Repeated references to silent-film acting and intertitles lead several respondents to interpret the excerpt as staged, which makes it feel less like a credible representation and more like an artistic dramatization. Sandra Falcinelli, Sam Norstrom, Daniel Sassaman, Brianna Chapman, Brent Guevara, Maribel Miller, Gregory Cumbo, Mario Bockus

Divergences

Segment Contrast Agents
Craft-aware admiration vs. viewing avoidance Higher-education respondents articulate and admire formal qualities but still report low willingness to continue, separating aesthetic appreciation from viewing tolerance. Sandra Falcinelli, Daniel Sassaman, John Grimm, Mario Bockus
Perceived stylization vs. perceived realism A majority treat the piece as stylized/theatrical and less credible, while a minority (notably one older graduate-educated respondent) found the underlying situation believable and credible. Sandra Falcinelli, Sam Norstrom, Daniel Sassaman, Brianna Chapman, Brent Guevara, Maribel Miller, Gregory Cumbo, Mario Bockus, John Grimm
Emotional engagement without sustained viewing Some respondents report being emotionally 'pulled in' (strong momentary engagement) yet still indicate they would stop watching-an ambivalent signal separating immediate attention from continued consumption. Mario Bockus, Brianna Chapman
Research Study Narrative
Crafting study narrative…

Objective and context

A+E Global screened an excerpt of Battleship Potemkin (1925, public domain) to a standardized 12-agent calibration panel to capture immediate reactions to the visual and audio experience. The analysis focuses on cross-question themes (credibility, emotion, intent to continue), persona-level patterns, and implications for packaging and distribution of archival/historical content.

What we heard: immediate responses

  • Dominant driver of aversion: harm to women/children. Across respondents, the baby carriage and scenes involving mothers/children were repeatedly cited as most upsetting, directly suppressing willingness to continue (reported by rural adult women, older rural men, younger/professional urban women, and a Spanish-speaking lower-income male).
  • Format fatigue reduced tolerance. The silent-film form (black-and-white, intertitles) was described as “work” by several, contributing to low intent to continue among older rural men and others.
  • Craft recognized but not converting. Higher-education/craft-aware viewers articulated admiration for composition, staging, and dramatic force, yet this did not translate into viewing persistence.
  • Credibility split on stylization. A plurality framed the scene as theatrical/staged (silent-era acting, intertitles), modestly lowering perceived realism; a minority still found the underlying situation believable.
  • Emotional engagement without continuation. A small subset reported being “pulled in” despite discomfort-signaling strong momentary attention that did not map to continued viewing intent.

Persona patterns and divergences

  • Rural adult women (29–61): Upset by women/child imagery; aesthetic recognition did not overcome aversion, producing low willingness to continue.
  • Older rural men (55–62): Described the clip as grim/tiring; silent format read as homework; stylization reduced credibility and interest.
  • Higher-education/craft-aware: Praised formal qualities but maintained low continuation; separated aesthetic appreciation from tolerance.
  • Lower-income, Spanish-speaking male (52): Strong affect centered on the baby carriage/caregiving; low willingness to continue; emotional impact eclipsed formal considerations.
  • Younger/professional urban women (29–31): Distressed and unlikely to continue, yet more likely to deem the situation credible-indicating realism can coexist with avoidance.
  • Anomalous engagement: Minority “pulled in” despite distress, evidencing attention spikes without sustained consumption.

Implications and recommendations

For archival/historical titles depicting civilian harm, context-first packaging, targeted distribution, and accessibility upgrades are required to convert momentary attention into sustained viewing while preserving integrity.

  • Quick wins (low effort/high impact): Neutral content advisory and context slate; translate/overlay intertitles and improve captions; reposition under Film History/Education rails; retitle/thumbnail for historical framing vs. shock; de-target family/comfort cohorts.
  • Initiatives: Context-first packaging template (10–15s on-screen context; optional 15–30s historian VO; chaptering including the baby-carriage scene; “Why it matters” end-card). Accessibility/modernization pass (standardized English intertitle overlays, improved captions, optional period-appropriate score/narration toggle with an Original track). Audience segmentation rules (prioritize cinephile/education/history affinities; suppress relaxation/comfort rows). Distress-to-Engagement measurement framework (blend panel scores with exits, skips, complaints, survey Top-2-Box). Safety/sensitivity editorial guidelines for depictions of women/children in harm.

Risks and guardrails

  • Perception of “sanitizing” a classic: Offer Original and Contextualized versions; default by audience segment.
  • Small-panel bias (n=12): Validate with A/B tests and larger samples before hard policy shifts.
  • Context intros increasing drop-off: Cap at 10–15s; A/B test pre-roll vs. mid-roll chapter card.
  • Rights/costs for music/narration: Use public-domain/commissioned assets; phase by ROI.
  • Over-suppression limiting discovery: Time-boxed tests with guardrails; balance via high-intent rails and partners.
Word count: 603 Updated: 2026-07-06T14:03:50.471655+00:00
Study Overview
Research question: Assess immediate viewer response to a public‑domain silent‑era film excerpt, focusing on overall appeal, likelihood to watch more, and perceived credibility of the source/host. Research group: 12-person US standardized calibration panel (HotHH), ages 29–62 with a rural skew and mixed occupations. What they said: Most found the clip unappealing and upsetting-especially scenes involving women/children and chaotic crowd violence-with the silent, black‑and‑white format and intertitles adding “work” and emotional friction.

Main insights: Willingness to continue was low across segments; a minority reported being “pulled in” despite distress, and craft‑aware viewers admired the visual composition yet still opted out. Credibility split: many labeled it stylized/theatrical with no true host to trust, while a smaller group found the scenario believable enough to feel credible.

Takeaways:
  • Add a neutral content advisory and brief context slate, and overlay/translate intertitles to reduce surprise and comprehension friction
  • Reposition under Film History/Education rails and de-target family/comfort cohorts; aim distribution at cinephile/education/history segments
  • Rapid A/B framing tests; track CR3, Watch‑More Intent, and early‑exit to validate packaging before scaling