Shared Screening Room report

Calibration - A Trip to the Moon (1902)

Screen this public-domain film excerpt with the standardized 12-agent calibration panel. Focus on immediate viewer response to the visual and audio material in the attached clip.

Study Overview
Research question: Screen a public‑domain 1902 film excerpt with the standardized 12‑agent panel to gauge immediate response to visuals/audio across three prompts: overall appeal, likelihood to watch more, and perceived credibility.
Research group: 12 U.S. participants ages 29–62 (majority rural) in mixed roles from service/retail to technical, producing 36 total responses. What they said: Most called the clip “staged/theatrical” and “old/stiff”; they respected the handmade effects and iconic moon image, but silence, pacing, and visual ambiguity reduced engagement.
Main insights: Appeal is middle‑to‑low; watch‑more intent is low for most with a small charm‑driven minority; credibility is near‑zero because it reads as fantasy, with younger urban viewers wanting clearer guidance and older/technical viewers dismissing it as unreal.
Takeaways: Position as spectacle (not information) and lower format friction to capture novelty value; lead with the moon‑face hook, add a one‑sentence context card plus captions/beat labels, test a light modern score or a 10–15s host cold‑open, and publish short platform‑native cutdowns with a clear “watch more” CTA.
Stimulus Upload
Emotional response Provisional preset
Overall appeal
2.5 stars
Synthetic, directional, n=12
Synthetic Directional n=12
Watch intent
0%
Synthetic, directional, n=12
Host credibility
15%
Synthetic, directional, n=12
Metric verbatim traces response_raw trace

Overall appeal

n=12
Sandra Falcinelli, 61, Rural, PA:
I can appreciate the ingenuity and the clear visual storytelling, and the stark look still has charm, but as something to sit and watch now it feels more admirable than genuinely engaging for me.
Peace Evangelista, 31, Somerville, MA:
I could appreciate the historical novelty for a moment, but as something to just sit and watch, it did not really pull me in. It felt visually unclear and a bit chaotic, and I tend to prefer content that is more direct, structured, and easier to follow.
Sam Norstrom, 62, Rural, NE:
I get why people care about it, but watching it now, it felt old and pretty stiff. The moon bit is kind of goofy, and it just didn't hold my attention much.
Kaila Smith, 29, Ann Arbor, MI:
I can see the historical novelty, but watching it felt stiff and pretty odd, and it is not the kind of thing I would choose for myself or for a family movie night.

Watch intent

n=12
Sam Norstrom, 62, Rural, NE:
It was kind of interesting to look at for a minute, especially the moon rocket bit, but that old silent style wears on me pretty fast. I wouldn't be all that likely to keep watching.
Peace Evangelista, 31, Somerville, MA:
The clip felt interesting in a historical sense, but the silent format and exaggerated, old-fashioned performance style created too much viewing friction for me. I would probably not choose to keep watching unless I had a specific reason.
Sandra Falcinelli, 61, Rural, PA:
I can appreciate the old-time visual craft, and some of the staging is clever, but as something I’d keep watching, probably not. It feels more like a curiosity than something I’d settle in with.
Kaila Smith, 29, Ann Arbor, MI:
I would probably not keep watching. It was interesting for a minute as a very old silent black-and-white clip, but for actual viewing time it felt slow and not very engaging for me or my family.

Host credibility

n=12
Sam Norstrom, 62, Rural, NE:
Nope. It came off like straight make-believe to me. Fun in an old goofy way, maybe, but not credible as a source I'd trust.
Peace Evangelista, 31, Somerville, MA:
What I watched felt imaginative and theatrical, not credible in any informational sense. There was no host guiding it, and the visuals were obviously staged and fantastical, so for me it did not come across as a trustworthy source.
Sandra Falcinelli, 61, Rural, PA:
What I watched felt openly theatrical and make-believe, so as a credible source it landed at basically zero for me.
Kaila Smith, 29, Ann Arbor, MI:
It felt clearly staged and theatrical, so as a source it did not come across as very credible to me. I could see it as creative or historically interesting, but not something I would treat as trustworthy information.
Participant Snapshots
12 profiles
Sam Norstrom
Sam Norstrom

62 · Rural, NE, USA · Driver

Peace Evangelista
Peace Evangelista

31 · Somerville, MA, USA · Human Resources Specialist

Sandra Falcinelli
Sandra Falcinelli

61 · Rural, PA, USA · Designer

Kaila Smith
Kaila Smith

29 · Ann Arbor, MI, USA · Business Operations Specialist

Daniel Sassaman
Daniel Sassaman

55 · Rural, LA, USA · Engineer

Precious Rai
Precious Rai

40 · Rural, IL, USA · Medical Records Specialist

Brent Guevara
Brent Guevara

52 · Fort Myers, FL, USA · Personal Care Aide

Gregory Cumbo
Gregory Cumbo

60 · Rural, OH, USA · Brokerage Clerk

Brianna Chapman
Brianna Chapman

32 · Rural, WV, USA · Hairdresser and Cosmetologist

Maribel Miller
Maribel Miller

35 · Rural, NH, USA · Retail Sales Supervisor

John Grimm
John Grimm

62 · Rural, IA, USA · Civil Engineer

Mario Bockus
Mario Bockus

58 · Rural, VA, USA · Retail Sales Supervisor

Participant demographics 12 profiles
Participant Profile 0 participants
Demographic Overview No agents selected
Age bucket Male count Female count
Participant locations No agents selected
Participant Incomes US benchmark scaled to group size
Income bucket Participants US households
Source: U.S. Census Bureau, 2022 ACS 1-year (Table B19001; >$200k evenly distributed for comparison)
Emotional cadence
840/840 checkpoints
By participant
12 participants

Brianna Chapman

32 - Rural, WV

4.0 / 5
Boredom Curiosity Tension
Engagement
Excitement / Interest / Boredom
Emotion mix
Brianna Chapman: - 0:09-0:10
"I'm still just trying to figure out what they're actually *doing* with that giant cannon and why all those women are just standing there, like, waiting."

Mario Bockus

58 - Rural, VA

4.0 / 5
Amusement Curiosity Boredom
Engagement
Excitement / Interest / Boredom
Emotion mix
Mario Bockus: - 1:06-1:07
"I <i>still</i> can't quite figure this out - a city on the moon, and those craters... they look like big ol' eyes, don't they?"

Precious Rai

40 - Rural, IL

3.0 / 5
Curiosity Amusement Tension
Engagement
Excitement / Interest / Boredom
Emotion mix
Precious Rai: - 0:30-0:31
"That moon looks like it's having a really bad day, if you ask me."

Sandra Falcinelli

61 - Rural, PA

3.0 / 5
Curiosity Amusement Tension
Engagement
Excitement / Interest / Boredom
Emotion mix
Sandra Falcinelli: - 0:19-0:20
"That moon still looks pretty concerned to me, like it's just waiting for the next thing to happen."

Brent Guevara

52 - Fort Myers, FL

2.0 / 5
Boredom Curiosity Tension
Engagement
Excitement / Interest / Boredom
Emotion mix
Brent Guevara: - 0:38-0:39
"Well, look at that. He's just standing there after that whole mess. I wonder how much that thing will cost to fix."

Daniel Sassaman

55 - Rural, LA

2.0 / 5
Curiosity Amusement Tension
Engagement
Excitement / Interest / Boredom
Emotion mix
Daniel Sassaman: - 0:45-0:46
"They've landed, but I'm wondering about the structural integrity of that vessel after a landing like that."

Gregory Cumbo

60 - Rural, OH

2.0 / 5
Boredom Amusement Tension
Engagement
Excitement / Interest / Boredom
Emotion mix
Gregory Cumbo: - 0:14-0:15
"They just won't let that moon be, will they? It looks <b>terrible</b>."

John Grimm

62 - Rural, IA

2.0 / 5
Boredom Curiosity Amusement
Engagement
Excitement / Interest / Boredom
Emotion mix
John Grimm: - 0:30-0:31
"That rocket still looks like it's giving him a real headache."

Kaila Smith

29 - Ann Arbor, MI

2.0 / 5
Boredom Curiosity Tension
Engagement
Excitement / Interest / Boredom
Emotion mix
Kaila Smith: - 0:41-0:42
"It looks like they are moving away from the crashed vessel now, which seems like the next logical step."

Maribel Miller

35 - Rural, NH

2.0 / 5
Curiosity Amusement Boredom
Engagement
Excitement / Interest / Boredom
Emotion mix
Maribel Miller: - 0:38-0:39
"Well, that's quite a landing; I wonder how they're going to get that thing out of there."

Peace Evangelista

31 - Somerville, MA

2.0 / 5
Curiosity Tension Surprise
Engagement
Excitement / Interest / Boredom
Emotion mix
Peace Evangelista: - 0:41-0:42
"The immediate priority is to assess the condition of the individual and the stability of their environment following the impact."

Sam Norstrom

62 - Rural, NE

2.0 / 5
Boredom Curiosity Amusement
Engagement
Excitement / Interest / Boredom
Emotion mix
Sam Norstrom: - 0:37-0:38
"Well, they got out of that thing, but I'd like to know where exactly they landed now."
Questions and Responses
Responses will appear here once participants have answered study questions.
Response Summaries
Summaries will appear here once participant responses have been analyzed.
Word Cloud
Persona Correlations
Analyzing correlations…

Overview

Panel response to the 1902 Trip to the Moon excerpt clusters around recognition of historical craft but low likelihood of sustained engagement. Older, rural and many technically oriented respondents call the clip 'staged' and 'unrealistic' and are unlikely to continue watching despite appreciating the novelty. Younger urban viewers prioritize clear, direct storytelling and find the excerpt visually confusing. A minority-across education and age-report genuine charm-driven curiosity and would keep watching, suggesting experiential or novelty value for some viewers rather than broad entertainment pull.

Key Segments

Segment Attributes Insight Supporting Agents
Older, rural viewers (50+)
  • age >= 50
  • rural locale
  • varied occupations (drivers, engineers, clerical, retail)
Tend to register the clip as theatrical or museum-like: they respect the craft but see low entertainment value or credibility and are unlikely to continue watching. Sandra Falcinelli, Sam Norstrom, Daniel Sassaman, Gregory Cumbo, John Grimm, Brent Guevara, Mario Bockus
Higher-education / technical professionals
  • college graduate or higher
  • technical/analytical occupations (engineer, civil engineer)
Focus on filmmaking technique and historical ingenuity but critique the lack of realism or narrative grounding; interest is mostly academic/technical rather than emotional, lowering watch intent. Daniel Sassaman, John Grimm, Sandra Falcinelli
Younger, urban viewers who prefer direct storytelling
  • age ~29–31
  • urban/suburban (Somerville, Ann Arbor)
  • roles oriented to structure or operations (HR, business ops)
Prioritize clear, linear storytelling and find the clip visually chaotic or unclear; low tolerance for dated pacing or ambiguous staging reduces continued engagement. Peace Evangelista, Kaila Smith
Lower-education / service occupations
  • high school / some college
  • service or sales roles (hairdresser, personal care aide, retail)
Show heterogeneous responses: many dismiss the film as dated, but a visible subset experiences charm and novelty that motivates continued watching-suggesting openness to quirky visual moments over narrative fidelity. Brianna Chapman, Brent Guevara, Maribel Miller
Cross-cultural consistency
  • diverse ethnic and religious backgrounds represented
Perceptions of credibility and engagement map more strongly to age and format preferences than to ethnicity or religion; cultural background does not appear to drive systematic differences in response. Precious Rai, Brent Guevara, Brianna Chapman

Shared Mindsets

Trait Signal Agents
Perceived as theatrical / staged Nearly all panelists labeled the excerpt as staged or theatrical rather than realistic, framing it more as spectacle or museum artifact than persuasive or immersive content. Sam Norstrom, Peace Evangelista, Sandra Falcinelli, Kaila Smith, Daniel Sassaman, Precious Rai, Brent Guevara, Gregory Cumbo, Brianna Chapman, Maribel Miller, John Grimm, Mario Bockus
Appreciation of historical novelty / visual trickery Across segments respondents acknowledged ingenuity and handcrafted special effects, which generates respect or mild curiosity even when not fully engaged. Sandra Falcinelli, Precious Rai, Daniel Sassaman, Mario Bockus, Brianna Chapman, Gregory Cumbo
Low perceived credibility Panelists consistently rejected the clip as a credible informational source; they treated it as entertainment or historical curiosity rather than authoritative content. Sam Norstrom, Peace Evangelista, Sandra Falcinelli, Kaila Smith, Daniel Sassaman, Precious Rai, Brent Guevara, Gregory Cumbo, Brianna Chapman, Maribel Miller, John Grimm, Mario Bockus
Low intent to continue watching Most panelists would not keep watching past initial curiosity due to slow pacing, dated style, or lack of clarity; continued engagement is limited. Sandra Falcinelli, Peace Evangelista, Sam Norstrom, Kaila Smith, Daniel Sassaman, Precious Rai, Brent Guevara, Gregory Cumbo, Maribel Miller, John Grimm
Minority charm-driven engagement A small but notable subset across demographics experiences delight or memorable visuals that would motivate further viewing, indicating niche appeal. Brianna Chapman, Mario Bockus, Daniel Sassaman

Divergences

Segment Contrast Agents
Older, rural majority vs anomalous older viewers Although most older/rural respondents found the clip museum-like and unengaging, Mario Bockus (58, retail supervisor) and Brianna Chapman (32, hairdresser) bucked that tendency, reporting surprise, fun, and willingness to continue. Mario Bockus, Brianna Chapman
Technical professionals (mostly skeptical) vs curiosity-driven technical respondent Technical viewers generally emphasize craft critique and low engagement; Daniel Sassaman (engineer, high income) aligns with that view but still reports mild curiosity and would watch a bit more-so technical literacy does not uniformly suppress curiosity. Daniel Sassaman
Younger urban viewers vs lower-education service subset Younger urban respondents prioritize narrative clarity and found the clip chaotic, while some lower-education service workers found charm in the visuals and were open to more-highlighting format tolerance differences not strictly tied to age. Peace Evangelista, Kaila Smith, Brianna Chapman, Maribel Miller
Research Study Narrative
Crafting study narrative…

Objective and Context

A+E Global ran a 12-agent calibration to capture immediate viewer response to a public‑domain excerpt of Méliès’s 1902 A Trip to the Moon. The brief: assess how raw archival visuals and audio land with today’s audiences and identify packaging moves that increase engagement without misframing credibility.

What We Heard (cross-question learnings)

  • “Theatrical/staged,” not immersive. Nearly all panelists framed the clip as stagecraft or a museum piece rather than realistic cinema (Sam Norstrom, Peace Evangelista, Sandra Falcinelli, Kaila Smith, Daniel Sassaman, Precious Rai, Brent Guevara, Gregory Cumbo, Brianna Chapman, Maribel Miller, John Grimm, Mario Bockus).
  • Historical novelty respected. Respondents consistently acknowledged ingenuity and handcrafted trick effects, which sparked mild curiosity even among skeptics (Sandra Falcinelli, Precious Rai, Daniel Sassaman, Mario Bockus, Brianna Chapman, Gregory Cumbo).
  • Near‑zero informational credibility. Viewers treated the excerpt as fantasy/spectacle, not as an authoritative source (broad agreement across the panel).
  • Low intent to continue. Slow pacing, silence, and ambiguous staging reduced watch intent after initial curiosity (Sandra Falcinelli, Peace Evangelista, Sam Norstrom, Kaila Smith, Daniel Sassaman, Precious Rai, Brent Guevara, Gregory Cumbo, Maribel Miller, John Grimm).
  • Niche charm exists. A minority reported delight and would keep watching, suggesting experiential value for some (Brianna Chapman, Mario Bockus, and curiosity from Daniel Sassaman).

Persona Correlations and Nuances

  • Older, rural viewers (50+). Commonly labeled the clip “theatrical” or “museum-like,” respecting craft but seeing low entertainment value or credibility; low continuation likelihood (Sandra Falcinelli, Sam Norstrom, Daniel Sassaman, Gregory Cumbo, John Grimm, Brent Guevara, Mario Bockus). Notably, Mario Bockus bucked the trend with charm-driven interest.
  • Higher-education/technical professionals. Focused on technique and historical ingenuity but critiqued realism and narrative grounding; interest skewed academic over emotional (Daniel Sassaman, John Grimm, Sandra Falcinelli). Daniel still showed mild curiosity.
  • Younger, urban structure-seekers. Prioritized clear, linear storytelling and found the visuals chaotic; low tolerance for dated pacing (Peace Evangelista, Kaila Smith).
  • Lower-education/service roles. Heterogeneous: many dismissed it as dated, yet a visible subset found quirky charm and would sample more (Brianna Chapman, Brent Guevara, Maribel Miller).
  • Cross-cultural consistency. Responses mapped to age and format preferences rather than ethnicity or religion (e.g., Precious Rai, Brent Guevara, Brianna Chapman).

Implications and Recommendations

Unpackaged archival material underperforms for broad audiences; adding context, sound, and clarity restores engagement, especially in short-form feeds. Position as spectacle/history-not informational content.

  • Hook with the iconic moon-face in 20–45s cutdowns to lift thumbstop and early hold.
  • Add a modern score/light SFX; retain a clearly labeled Purist cut for aficionados.
  • Open with a 1‑sentence context card (“1902 fantasy short; early movie magic”) to set expectations.
  • Overlay beat labels/captions to clarify action for structure-seeking viewers.
  • A/B a 10–15s host cold‑open versus no‑host to test lift on clarity and retention.
  • Stand up an “Archive Remix” pilot (5×45–90s) and creator commentary collabs to reframe craft and spectacle.
  • Segmented messaging: younger/urban (“Watch pioneers invent movie magic in 60s”), technical (“How they faked the moon in 1902”), nostalgia/history (“First sci‑fi hit-still charming”).
  • Education/museum pack positioned as cultural artifact, not factual source.

Risks and Guardrails

  • Purist backlash: Offer a labeled Purist version; be transparent about restorations.
  • Rights for music/collabs: Use cleared/public‑domain audio; centralize contracts.
  • Small‑panel limits: Validate via scaled A/Bs; mitigate platform volatility with simultaneous splits and cohort normalization.
  • Expectation mismatch: Consistent upfront labeling with year/genre and “fantasy/spectacle.”
Word count: 641 Updated: 2026-07-05T00:37:50.534097+00:00
Study Overview
Research question: Screen a public‑domain 1902 film excerpt with the standardized 12‑agent panel to gauge immediate response to visuals/audio across three prompts: overall appeal, likelihood to watch more, and perceived credibility.
Research group: 12 U.S. participants ages 29–62 (majority rural) in mixed roles from service/retail to technical, producing 36 total responses. What they said: Most called the clip “staged/theatrical” and “old/stiff”; they respected the handmade effects and iconic moon image, but silence, pacing, and visual ambiguity reduced engagement.
Main insights: Appeal is middle‑to‑low; watch‑more intent is low for most with a small charm‑driven minority; credibility is near‑zero because it reads as fantasy, with younger urban viewers wanting clearer guidance and older/technical viewers dismissing it as unreal.
Takeaways: Position as spectacle (not information) and lower format friction to capture novelty value; lead with the moon‑face hook, add a one‑sentence context card plus captions/beat labels, test a light modern score or a 10–15s host cold‑open, and publish short platform‑native cutdowns with a clear “watch more” CTA.